has had a long and distinguished career in advertising. He is a Fellow of the Institute of Practitioners in Advertising, a Business Mentor for the Prince of Wales Trust and the lead trustee of the Jaipur Heritage Trust, where HRH the Prince of Wales is patron. He is a director of BrandKind, a brand development agency with clients from Walls Ice Cream, to the English Tourist Board. In 1983, he set up his own agency which he subsequently sold to the Havas Group. The agency became the 20th in the UK, boasting clients from Peugeot to Orangina and Toshiba to Elle Magazine. It launched Westway, a film studio and production company, a research company and a design company, amongst several other ventures. In 1997 he set up a Strategic Brand and New Product Development Consultancy - Blue Logic whose clients came to include Kellogg’s, Boots, The Post Office, Sainsbury’s Homebase, Lego and Legoland. In 1999 he led a successful MBO of Models 1, the UK’s leading model agency, boasting models from Yasmin le Bon and Twiggy to Linda Evangelista and Karen Elson. He acts as managing director to the company.